Louis and Barry was borne out of a desire to re-define the current youth orientated focus dominating Australian fashion.

Whilst there is a growing awareness to embrace aging gracefully, fashion seems to place a greater emphasis on waif-like styling, rather than meeting the needs of the 21st century woman.

With a combined 20 years of fashion industry experience, the creators of Louis and Barry set out to dictate a creatively inspired design aesthetic with a graceful sophistication, aimed specifically at 28 - 45 year old women.

By manouevring past the fickle swings of fashion trends, Louis and Barry reflects a timeless and classic beauty that only women of a certain sensibility will know and understand.